London, Sunday 24, 2008 – Today saw the launch of Fairtrade Fortnight 2008 with a Fairtrade Fairground on the Southbank of the Thames in London.The launch was well attended by the public, especially also due to the fact that it was taking place in a public thoroughfare, more or less, and there was lots of “passing trade” and it was well supported by various vendors and producers of Fairtrade labelled products.
The event also saw the launch of the Fairtrade certified “Berry Nutty” range of peanut snacks produced under the “Planters” label in the UK. More about the product itself in the Ethical Living Review shortly.
A very nice address was given by the BBC's George Alagiah that set the tone and scene as to what the Fairtrade Foundation and this Fortnight is all about, and which was very well received by all present.
The weather too held off with the forecast rain until later in the afternoon and initially the day was bright and even sunny at times. By early afternoon, however, the skies began to darken over and the wind made itself up a little more that before.
Nevertheless, I am sure, everyone had a great time and the Fairtrade Fortnight got well and truly launched.
© Michael Smith (Veshengro), February 2008
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